Topic: Advertising and Marketing

This lesson set offers students a chance to talk about advertising and their personal experience as well as marketing from a more professional standpoint.

How brands influence our thinking

Engage in a discussion about branding with this lesson! Students talk about consumer behaviour and brand-building strategies, watch a video and discuss the relationship between consumers and brands.

Members only! Subscription models

With this lesson, students talk about subscription models, explore vocabulary and discuss their personal experiences and opinions. They also watch a video featuring advice on how to manage subscriptions and discuss real-life services.

All about branding

This is a perfect lesson for students who want to discuss brands and the idea of branding. Students learn and practise useful phrases, as well as improve their comprehension skills.

It’s on us to fix it (phrases with on)

Students watch entertaining ads, work with funny slogans and talk about marketing campaigns. More importantly, they learn and practise phrases with on without even realising it!

Word-of-mouth marketing

This lesson about marketing will spark a lot of discussion among students. Learners will also watch a video about word-of-mouth marketing as well as learn and practise useful collocations.

The world of ads

This speaking lesson about ads includes a variety of activities. Students have a lot of discussion, watch two videos and read short texts on some marketing campaigns of a famous brand.

Political advertising

In this ESL lesson about political campaigns, students watch a video, learn and practise useful vocabulary and talk about elections and campaign strategies.

Those who influence us the most online

In this lesson, students work with some easily confused words, practise the use of prepositions, and watch a video about micro-influencers. They also have a discussion about the effect, impact and influence that we experience in different areas of life.

Clever advertising – describing ads

In this speaking worksheet students will discuss statements about advertising, learn some adjectives and focus on describing ads and social campaigns

The history and future of online advertising

Teach your students about the history of advertising on the Internet using our online advertising lesson plan and explore the future of online ads.